A conceptual case study for a restaurant serving local grass-fed beef burgers, fries, and boba tea.
The idea behind Umami Burger was to take the best of Kauai’s resources and combine them with the amazing culinary fusion that happens on the island. This meant creating a vibrant visual identity and design language that takes cultural cues and diverges from the expected.
Part of operating a food business is embracing the number and variety of touchpoints by which a customer experiences your brand. While a website is often the first introduction, it is important to invest in other surfaces such as signage, apparel, and the in-person experience.
